Our Approach for Kidspot
Using a number of growth metrics to increase their visbility and website traffic in order to build their customer base, Arrow implemented a digital strategy that included a Google Keyword Marketing strategy that was aimed at acquiring 100,000 mothers on the Kidspot Website in the first year itself.
After seeing the results that we brought them, the client went on to further reinvest in more Keywords and differentiated strategies to further broaden their reach to mothers in Australia.
RESULTS OF OUR ENGAGEMENT
Arrow helped the team at Kidspot improve their growth metrics through a combination of Google Marketing and innovative technologies like Kidspot Social which proved to be revolutionary for the site.
Working on various sections of the Kidspot website, we finally achieved to get Kidspot on page 1 for over 2000 Key-phrases. In a span of two years, Arrow achieved to grow the company’s organic search visitors enormously taking them from 3,000,000 visitors in 2009 to 4,844,628 visitors in 2010.
Following this, Katie May went on to sell Kidspot in 2011 for $ 45 Million to Newscorp.