Our Approach for commonwealth bank
Arrow devised a comprehensive, international digital marketing plan which was a combination of means like social media and search to attract clients across 8 countries.
The project was underpinned by an aggressive search engine optimization campaign that made use of valuable keywords like “moving to Australia” and “migrating to Australia”.
This was paired with geographic targeting on Social Media channels to reach the intended audience which also enabled them to apply for an account with CBA prior to their arrival in Australia
RESULTS OF OUR ENGAGEMENT
The campaign was a huge success that CBA had to create a dedicated Call Centre to handle the influx of enquiries they began to receive from all across the world.
Arrow achieved a high level of Brand Awareness that resonated well with the target audience helping to set a benchmark for what was possible with a well-developed and responsive digital growth strategy.